Knullträdet, Swedish commercial banned in youtube

Knullträdet - 60 sec from Nationella Hivrådet on Vimeo.

National Knullträdet.se Hivrådet has launched a 60 second long commercial in cinemas and a 5-minute short film on the web. The sender of the campaign - National Hivrådet, comes under the Welfare Board. The Council consists of Sweden's county councils and non-profit organizations engaged in efforts to reduce the spread of HIV / STDs.

 

The contract with the campaign is to get young adults between 18-25 years to use condoms more than today.

- Purpose of the site and the movie is that people should start thinking about how many they really slept with. If one person has had unprotected sex with X people, so people will still be number one slept with more, speaking from an infection level, "says Karin Rågsjö the National Hivrådet.

Background to the campaign is that chlamydia is the most common sexually transmitted diseases and the number of cases is increasing every year. It has never been better as many people with HIV in Sweden now, says National Hivrådet.

- The idea of the movie is that it is a relay race of people who have sex in different environments. From each scene is a person to the next scene, and so on. All those involved in the film are used to stand in front of the camera, for example, is Lykke Li, Andreas Kleerup with Wilson and said Emma Eriksson at Le Bureau.

The idea is to show that you are having in turn also slept with a number of other people. The film ends with an invitation to visit Knullträdet.se. On this site you can calculate yourself how many is "total" slept with and get the facts on how to protect themselves and get tested.